Demographics, Circulation and Distribution

The Homeschooler's Guide magazine delivers parents who take a keen interest in everything that involves their child's success from choice of school and extra-curricular activities to special tutoring and unique learning opportunities.

Readers include parents of children registered in a homeschool program as well as parents who look to homeschoolers as leaders in education.

Fulltime homeschool parents are exceptional individuals: experienced parents with a unique and informed understanding of the education system and education resources. Studies have shown that homeschooled students score at least on par with their peers both socially and academically.*

* Fraser Institute Homeschooling Studies 2000 & 2005

Readership Demographics

The Homeschooler's Guide magazine has started collecting reader demographic information. Early survey results show our readers:

• Over 95% rate the magazine overall as good to excellent
• Over 70% read Homeschooler's Guide email updates
• Over 90% find articles in the Homeschooler's Guide useful and helpful
• Over 55% always refer to the Homeschooler's Guide activity section
• Over 60% would like to see all schools (conventional and homeschool) publish their open house information in the magazine
• Over 95% have one computer per household (>30% have three or more computers)
• Over 95% use their computer >2 times each day
• Over 95% are female between the ages of 25 and 54
• Over 70% have household income (before taxes) >$50,000

Magazine Distribution

Printed copies of the Homeschooler's Guide magazine can be obtained by readers for free through select locations on free magazine racks. Print copies can also be purchased by online subscription and direct retail.

Digital copies of the Homeschooler's Guide magazine can be obtained by readers for free through the website. The Homeschooler's Guide uses bluetoad as its online presentation platform which offers our readers the ability to read the magazine using page-flipping software, download a pdf, easily share with friends and family, search for advertisers and a variety of other convenient options. The online issue of the magazine is identical to the print issue.

Magazine Circulation

The Homeschooler's Guide is circulated to readers in print as well as online formats. Having the Homeschooler's Guide available in different formats allows readers to enjoy it at their convenience anytime and is a relief to the environment by preventing overprinting. Having the magazine available in two different formats is an excellent opportunity for our advertisers: one consistent message delivered in two different formats attracting a wide variety of readers... all for one low price.

In 2008 we switched to Google Analytics for our online statistics:

* Estimated

The first issue of the Homeschooler's Guide was printed and released online in July 2004. The following are circulation statistics gathered from 2004 to 2007 using the statistics in the hosting package.

Special Distribution & Circulation

The Homeschooler's Guide is founding member and annual Sponsor of the Calgary Education Fair. The Homeschooler's Guide website and magazine are promoted and distributed at this event. The Homeschooler's Guide regularly participates in magazine association individual promotional events and canada-wide distribution programs.