Advertising in the Magazine

The Homeschooler's Guide magazine is a family-friendly publication which connects parents with a wide variety of educational resources, from traditional homeschooling to conventional alternatives.

The Homeschooler's Guide magazine delivers parents and students looking for a wide variety of education information, resources and support as well as teachers interested in unique learning resources.

Full-time homeschool parents are exceptional individuals: experienced parents with a unique and informed understanding of the education system and education resources. Due to their unique insight into education, parents who have homeschooled are often consulted by parents with students in the conventional system for suggestions on learning resources.

Studies have shown that homeschooled students score at least on par with their peers both socially and academically.*

* Fraser Institute Homeschooling Studies 2000 & 2005

Readership

The Homeschooler's Guide magazine collected reader demographic information in 2009. This survey showed:

• Over 95% rate the magazine overall as good to excellent
• Over 70% read Homeschooler's Guide email updates
• Over 90% find articles in the Homeschooler's Guide useful and helpful
• Over 55% always refer to the Homeschooler's Guide activity section
• Over 60% would like to see all schools (conventional and homeschool) publish their open house information in the magazine
• Over 95% have one computer per household (>30% have three or more computers)
• Over 95% use their computer >2 times each day
• Over 95% are female between the ages of 25 and 54
• Over 70% have household income (before taxes) >$50,000
  

Magazine Distribution

Printed copies of the Homeschooler's Guide magazine can be obtained by readers for free on magazine racks throughout Canada. A minimum of 75% are distributed in Alberta.

Print copies can also be purchased individually by paid subscription. The Homeschooler’s Guide has subscribers from across Canada. Free subscriptions are provided to volunteer education support groups.

A limited number of print copies (less than 10% of circulation) are distributed through Magazine Canada’s direct retail Newsstand Marketing Project.

Digital copies of the Homeschooler's Guide magazine can be obtained by readers for free through the website. The Homeschooler's Guide uses an online presentation program which offers our readers the ability to read the magazine using page-flipping software, download a pdf, easily share with friends and family, search for advertisers and a variety of other convenient options. The online issue of the magazine is identical to the print issue.

The following are the geographic splits of our online readership:
60% Alberta 17% Ontario, 10% British Columbia and 13% rest of Canada.

Magazine Circulation

The Homeschooler's Guide is circulated to readers in print as well as online formats. Having the Homeschooler's Guide available in different formats allows readers to enjoy it at their convenience anytime and is a relief to the environment by preventing overprinting.

Having the magazine available in two different formats is an excellent opportunity for our advertisers: one consistent message delivered in two different formats attracting a wide variety of readers... all for one low price.

Google Analytics online statistics:

The first issue of the Homeschooler's Guide was printed and released online in July 2004. The following are circulation statistics gathered from 2004 to 2007 using the statistics in the hosting package.

Special Distribution & Circulation

The Homeschooler's Guide is founding member and annual Sponsor of the Calgary Education Fair. The Homeschooler's Guide website and magazine are promoted and distributed at this event. The Homeschooler's Guide regularly participates in magazine association individual promotional events and canada-wide distribution programs.