About Advertising

Welcome to your very first advertising experience! If you have never advertised before there are a few things we would like to share with you:

Consider your Goal

Before purchasing advertising consider what you are trying to achieve by advertising. Are you looking for an immediate response or long-term awareness of your product/service? Base your decision of where and how to advertise on your goal. It is important to note that if you do not receive an immediate response to your ad it does not necessarily mean that you haven’t made a connection with readers! Your ad may have been mentally filed away for future reference. If readers look for your ad in a future issue and it isn’t there then you have lost that client.

Continuity is Important

Advertising consistently and continuously will help you communicate your message effectively. Our advertising rates reflect this goal. Advertisers that purchase annual ads and renew their ads year after year receive significant discounts. Annual advertising is only sold once each year. If you are going to start advertising don't miss the opportunity to convey your message year-round at greatly reduced advertising rates.

Small is Good Too

Consider purchasing a smaller ad and running it for several years rather than purchasing a larger ad for one or two issues. This will be easier on your pocket book and better for your image. You will also capitalize on the significant discounts offered to annual advertisers.

Web Ads offer Excellent Value

If you have additional funds, web advertising is an excellent complement to a magazine ad. It will reinforce the information readers found in the printed magazine and directly connect them to your website.

It will also connect you with potential clients who may read the magazine entirely online or are simply browsing the site or the internet for educational resources. We assist you in your effort to diversify your advertising by providing web advertising at a significant discount once a print ad has been purchased.

Ad Content is Critical to Success

Don’t forget to spend time on your ad! As odd as this may sound, people tend to forget to spend time creating their ad. Your ad conveys a very unique message to potential clients. Don’t miss the opportunity to make it special.

Getting Professional Help

We are happy to help you with designing your ad but we require at least two weeks before deadline to do so. Regardless, you may prefer to go to a local print shop such as Digital Post for speedy, one-to-one service. These shops may even be able to create your ad while you wait! Be sure to print off or email the Magazine Ad Specifications so that whoever is building your ad knows the dimensions and acceptable formats unique to the Homeschooler’s Guide.

Don't forget your Phone Number!

It is recommended that you always include basic contact information: name, address including city/town and province, phone number with area code and website or email address. Remember that your print ad is distributed locally, provincially, nationally and internationally since it is included in the Current Issue Online.

We are here to help. Please don’t hesitate to contact us with your questions!